The PACE framework: what it takes for AI to drive audience-led growth
Each part of PACE is one area that has to be in place for AI to deliver value at scale, starting with leadership.
Where it starts
Leadership starts the clock
A clear AI ambition, owned and championed by leadership
1 of 4
People
A lean AI office, champions in every team and build capacity on hand
Without it
Pilots nobody owns and skills that never spread
2 of 4
Architecture
One stack and governed data, with access and costs under control
Without it
Shadow AI, runaway spend and client data at risk
3 of 4
Cadence
Clear priorities, stage gates and a steady delivery rhythm
Without it
A hundred use cases, none at scale
4 of 4
Evidence
Baselines and ROI per use case, with measured results kept apart from estimates
Without it
Adoption without value, and results nobody can stand behind
What it delivers
Audience-led growth
- 1Bigger, more engaged audiences
- 2More revenue per fan and per asset
- 3More content and live output, same teams
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