Insights on AI adoption
Event takeaways and points of view on where AI is creating value in media, sports, and entertainment, and what it takes to get there.
Point of view1 min read
Can media, sports and entertainment prove an AI payoff?
Most companies outside Big Tech have seen no financial payoff from AI. Media, sports and entertainment would struggle to prove otherwise, and the reason is the missing foundations.
Read moreEvent takeaways6 min read
Sportel 2026: seven takeaways on where the value is moving in sports media
AI has become the sports media industry's default topic, but not yet its default way of working. Seven takeaways from Sportel Monaco 2026, and what we make of them.
Read morePoint of view1 min read
How a prototype built on holiday reached the BBC's Director-General
One BBC designer built a new iPlayer with an AI agent on holiday, and the Director-General backed it in front of the whole organisation. That is what helps AI get adopted.
Read morePoint of view1 min read
The NBA's lesson for any AI rollout: objective calls and judgment calls
The NBA is moving objective calls to AI and keeping judgment calls with referees. The same split works for contract checks and month-end reconciliations.
Read morePoint of view1 min read
What sport and TV can learn from Warner Music's AI deal with Suno
Warner Music Group artists now earn a share of what people pay to make music with AI. Clubs, leagues and broadcasters will face the same choice with their own archives.
Read morePoint of view1 min read
Entertainment's AI trust problem is a communication problem
Leaders from Netflix, Lionsgate, Google, Hasbro and Adobe agree: stop saying AI as if it were one thing. Be specific, and the debate moves on to adopting it well.
Read moreEvent takeaways5 min read
IBC 2026 top 10: finding the value pockets in diversified, AI-driven media tech
Ten takeaways from IBC 2026: where we see the value in a fragmented, AI-driven media tech market, and where we don't.
Read more
Getting started
Find out where you actually are with AI.
Book a free 30 minute call. We tailor support to your specific pain points from the start, so you gain a competitive edge while others are still figuring out where to begin.
Free, 30 minutes, no preparation needed.