Point of view1 min read
What sport and TV can learn from Warner Music's AI deal with Suno
Warner Music Group artists now earn a share of what people pay to make music with AI. Clubs, leagues and broadcasters will face the same choice with their own archives.
Warner Music Group artists now earn a share of what 2 million people pay to make music with AI. It's a model sport and TV should study closely.
Suno's new v6 models are built on licensing deals with Warner Music Group, BMG and Believe. Warner's CEO Robert Kyncl described it as a new creation-based revenue stream, shared with artists and songwriters across Suno's paying subscribers.
The model matters less than how the deal is structured:
- Money: rights holders are paid when their music is used to create new music, on top of streaming
- Control: Suno's next step is opt-in experiences around individual artists, who choose to take part and get paid when they do
- Audience: fans move from listening to creating, using music they already love
Clubs, leagues and broadcasters are sitting on the same kind of assets, from archive footage to commentary. They will face the same choice soon.
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