Media · Sports · Entertainment
We find where AI is worth it.
We're an AI adoption consultancy for media, sports, and entertainment. We work with you from strategy to implementation, so AI actually delivers value for your business.
Free, 30 minutes, no preparation needed.
Your workflows aren't generic. Your AI partner shouldn't be either.
Your industries move in real time, for audiences who expect the best experiences. We understand that pressure, and we make sure AI raises the bar everywhere it matters.
Media
Broadcast and TV networks, film and studios, publishing (news and magazines), music labels, streaming and OTT platforms, ad agencies.
Examples
Automated metadata tagging and archive search
Archives become searchable by scene, speaker, and subject, so teams find usable footage in minutes rather than days.
AI-assisted editorial production and localisation
Drafting, subtitling, dubbing, and version control for multiple markets, with editorial sign-off kept firmly with your people.
Personalised content recommendations
Ranking and packaging built around your catalogue and your audience data, tuned for retention rather than clicks alone.
Sports
Professional clubs and leagues, broadcasters and rights holders, betting and fantasy platforms, apparel and equipment brands, venue and event operators, talent and agency management.
Examples
Scouting and performance analytics
Tracking and event data turned into shortlists and match insight that coaches and recruiters actually use in their week.
Ticket demand forecasting and sponsorship reporting
Pricing and inventory decisions grounded in demand signals, and sponsor reporting produced automatically after each fixture.
Real-time fan engagement and content
Clips, stats, and social posts generated during the match window, while the audience is still watching.
Entertainment
Live events and touring, theme parks and attractions, talent agencies, games publishers and studios, ticketing platforms, performing arts.
Examples
Royalty and rights management automation
Contract terms, usage data, and statements reconciled automatically, so disputes surface early instead of at year end.
Dynamic event pricing and demand forecasting
Pricing that responds to real demand across tiers and dates, protecting both yield and the fan experience.
Personalised attendee marketing and experience
Segmented campaigns and on-site journeys built from booking history, so each attendee hears something relevant.
Services
It usually comes down to four things.
Some teams already have one or two covered. Others need all four. We work out which on the first call.
Strategy
We look at what you've already tried, and where it stalled. From there: which tools are worth investing in, how to get real value out of what you already have, and where to focus first. We see it as a strategic decision about where the culture shift starts, not just a licensing decision.
Process & Workflow Redesign
We sit with the people doing the work, map how it actually happens step by step, and work out exactly where AI belongs in that sequence, and just as importantly, where it doesn't (not everything should be automated). Then we put numbers on it, so the impact is measurable.
Upskill
We don't do the generic slide deck on 'what is AI.' We run sessions built around your own use cases and the specific functions that need it: finance, ops, sales, whichever team it is. Where it helps, we train your trainers, so the skill spreads on its own.
Build
We build the specific agents and tools your priorities point to, for work that's repeatable, error-prone, or slow. The goal is not just faster work. It is sharper, more consistent work that frees your experts for the decisions only they can make.
About Pimliko
Pimliko brings together strategy consultants and AI transformation experts from media, sports, and entertainment worldwide. We are tool agnostic, and built to make AI adoption stick across your organisation.
Florian Aouad
Founder
7+ years in strategy consulting
London-based consultant at Kearney and Q5, advising Fortune 500 and PE-owned clients.
A media and sports industry expert
Extensive project experience in broadcast, publishing, and sport, including co-authoring "From Passion to Profit: Unlocking Value in Sports Today," Kearney, 2025.
An AI superuser
Hands on with the latest AI tooling daily, building and shipping with it, not just advising on it.
Depth across tech and data consulting
Delivered engagements around semiconductor market strategy, enterprise tech operating models, and data and analytics transformation.
Global, multi-market experience
Worked across the UK, Europe, North America, the Middle East, and Africa; speaks French, Arabic, and Spanish.
Part-time entertainment entrepreneur
Co-founded Oderint, a premium events brand that sold-out 500-person events across three cities, entirely by word of mouth.
Select experience
Corporate strategy for a PE owned technical broadcast company, including sports broadcasting value chain mapping, sports ecosystem market sizing, and a key win factors assessment
Getting started
Find out where you actually are with AI.
Book a free 30 minute call. We tailor support to your specific pain points from the start, so you gain a competitive edge while others are still figuring out where to begin.
Free, 30 minutes, no preparation needed.