Media · Sports · Entertainment
We find where AI is worth it.
We're an AI adoption consultancy for media, sports, and entertainment. We work with you from strategy to implementation, so AI actually delivers value for your business.
Free, 30 minutes, no preparation needed.
Industries
Your workflows aren't generic. Your AI partner shouldn't be either.
Your industries move in real time, for audiences who expect the best experiences. We understand that pressure, and we make sure AI raises the bar everywhere it matters.
Media
Examples
- Broadcast and TV networks
- Film and studios
- Publishing (news and magazines)
- Music labels
- Streaming and OTT platforms
- Ad agencies
Sports
Examples
- Professional clubs and leagues
- Broadcasters and rights holders
- Betting and fantasy platforms
- Apparel and equipment brands
- Venue and event operators
- Talent and agency management
Entertainment
Examples
- Live events and touring
- Theme parks and attractions
- Talent agencies
- Games publishers and studios
- Ticketing platforms
- Performing arts
Our framework
The PACE framework: what it takes for AI to drive audience-led growth
Each part of PACE is one area that has to be in place for AI to deliver value at scale, starting with leadership.
Leadership starts the clock: a clear AI ambition, owned and championed by leadership
Our services
How we set up your AI transformation
A small senior team that brings strategy, AI and build experience, and stays until it works.
Strategy
Where AI pays back, and the roadmap to get there
Weeks 1 to 2
Diagnostic and value sizing
- Interviews and data review
- PACE maturity scored
- Value sized per use case
The Roadmap
AI maturity assessment · Prioritised use cases · A plan for the year
From week 3, running in parallel
Technology stream
- AI stack and tool choices reviewed
- Data access and security agreed
- Usage and cost tracking in place
A governed AI stack
Organisation stream
- Transformation office and owners named
- Priorities and stage gates agreed
- Baselines and ROI business case for each use case
A programme ready to scale, with value tracked
With the foundations in place, we drive adoption across three areas
Process & Workflow Redesign
Workflows redesigned with AI inside and people in control
Upskill
Teams trained on their own work, with champions in place
Build
Agents and tools built, tested and handed over
Further along already? You can start with any of these services.
More on our servicesAbout Pimliko
Pimliko brings together strategy consultants and AI transformation experts from media, sports, and entertainment worldwide. We are tool agnostic, and built to make AI adoption stick across your organisation.
More on Pimliko
Florian Aouad
Founder
7+ years in strategy consulting
London-based consultant at Kearney and Q5, advising Fortune 500 and PE-owned clients.
A media and sports industry expert
Extensive project experience in broadcast, publishing, and sport, including co-authoring "From Passion to Profit: Unlocking Value in Sports Today," Kearney, 2025.
An AI superuser
Hands on with the latest AI tooling daily, building and shipping with it, not just advising on it.
Depth across tech and data consulting
Delivered engagements around semiconductor market strategy, enterprise tech operating models, and data and analytics transformation.
Global, multi-market experience
Worked across the UK, Europe, North America, the Middle East, and Africa; speaks French, Arabic, and Spanish.
Part-time entertainment entrepreneur
Co-founded Oderint, a premium events brand that sold-out 500-person events across three cities, entirely by word of mouth.
Select experience
Corporate strategy for a PE owned technical broadcast company, including sports broadcasting value chain mapping, sports ecosystem market sizing, and a key win factors assessment
Questions we get asked
What does Pimliko do?
Pimliko is an AI adoption consultancy for media, sports, and entertainment, based in London. We work with you from strategy to implementation across four areas: strategy, process and workflow redesign, upskilling, and building specific agents and tools.
Which industries do you work with?
Media (broadcast and TV, film and studios, publishing, music labels, streaming and OTT, ad agencies), sports (clubs and leagues, broadcasters and rights holders, betting and fantasy platforms, apparel and equipment brands, venue and event operators, talent management), and entertainment (live events and touring, theme parks, talent agencies, games studios, ticketing platforms, performing arts).
Which AI tools do you recommend?
We are tool agnostic. We look at what you have already tried and what you already pay for, then recommend which tools are worth investing in and how to get more value out of the ones you have.
Do you automate everything?
No. We map how the work happens step by step and work out where AI belongs in that sequence, and where it doesn't. Then we put numbers on it, so the impact is measurable.
What is your AI training like?
Sessions are built around your own use cases and the functions that need them, such as finance, ops, or sales. Where it helps, we train your trainers so the skill spreads on its own.
What happens on the first call?
It is free, takes 30 minutes, and needs no preparation. We work out which of the four areas you need, since some teams already have one or two covered and others need all four.
Where are you based?
London, with team members in London and North America. We work with clients across the UK, Europe, North America, the Middle East, and Africa.
Getting started
Find out where you actually are with AI.
Book a free 30 minute call. We tailor support to your specific pain points from the start, so you gain a competitive edge while others are still figuring out where to begin.
Free, 30 minutes, no preparation needed.