Point of view1 min read
How a prototype built on holiday reached the BBC's Director-General
One BBC designer built a new iPlayer with an AI agent on holiday, and the Director-General backed it in front of the whole organisation. That is what helps AI get adopted.
The BBC's Director-General, Matt Brittin CBE, recently showed staff a new version of iPlayer that one of his designers built on holiday.
It includes Iggy, an AI agent that recommends what to watch, summarises series so you can catch up, and talks to viewers in different languages. The BBC plans to test some of these ideas with viewers in the coming weeks.
What I find most interesting is how it came about. Most media organisations already have people who could build something like this, but their ideas rarely get past their own immediate teams. Here, one person built a prototype and the DG backed it in front of the whole organisation.
I see this as a great example of what helps AI get adopted: leaders who give people room to try things and then back the good ideas. Typically this happens through a robust AI transformation with the right governance and communication in place.
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